While some people may enjoy the rush of going out into the crowds to find deals on Black Friday, online shopping has made it entirely unnecessary to get up off the couch to save. When you look for deals online, you’ll have more product options and can compare prices across different retailers to ensure you’re really getting the best discount. Plus, Black Friday is hardly a one-day event nowadays. Many retailers start the deals early in the month of November and ramp up the savings through Thanksgiving to Cyber Monday.

Because Black Friday gets earlier and bigger every year, there’s more opportunities to save even more—but it’s also more difficult to discern when and what the best discounts really are. We sorted through the top retailers and brands across categories like home improvement, tech, outdoor gear, and more to help you find the highest discounts and the best products for everyone on your shopping list—including yourself—this year. Most of these sales are already on, so you can start shopping now instead of staying up late to watch the influx of deals after Thanksgiving dinner.

Home Improvement

Home Depot
Home Depot features hundreds of discounts on tools, home appliances, and outdoor power equipment. You can score up to two free power tools or batteries with select tool kits, up to 40 percent off or $600 on major home appliances until December 5.

Starting November 1, consumers can save on hundreds of tools, appliances, smart home devices, and more at Lowe’s. Until December 5, select appliances will be up to 40 percent off and you can earn a Lowe’s gift card up to $600 via rebate if you buy two or more select major appliances worth $396 or more. Select tools are also up to 40 percent off, including a variety of buy-one-get-one-free offers on combo kits.

Serta Mattresses
Between November 6 and December 2, Serta is offering up to $600 in savings on select Serta iComfort mattress sets. Save up to $200 on select Serta iComfort Foam or Serta iComfort Hybrid mattresses. Plus, receive an additional $400 off the Serta Motion Perfect Base.

Purple Mattresses
Get up to $400 off a new mattress or a sleep bundle including pillows, a mattress protector, and sheets.

SimpliSafe Home Security
Any new SimpliSafe home security system will be 50 percent off at its website on Black Friday through Cyber Monday. If you add a video doorbell or smart lock to that order, the 30 percent off deal will be applied to the entire purchase as well.

Field Cast-Iron
For any size Field cast-iron skillet, buy one and get one half off, buy two and get one free, or buy three and get two free—or purchase one of these cast-iron cookware sets on sale.


Best Buy
Best Buy already has early deals on hundreds of tech products, including smartphones, TVs, laptops, wireless headphones, appliances, and more. But keep checking back every day starting on Thanksgiving, because the retailer will have daily doorbusters you won’t want to miss.

From November 18 to 30, Dell is having Black Friday deals on tons of laptops, computer, monitors, and more tech. The day of Black Friday and Cyber Monday, the site will feature hourly doorbusters as well. Plus, if you register for Dell’s rewards program, you’ll get early access to many of these doorbusters as early as November 20 as well as free expedited shipping.

Though Microsoft has a few early deals leading up to Black Friday, most will begin at midnight on November 28, such as $500 off the Surface Book 2, $300 on the Surface Laptop 3, and the new Surface Go for just $299.

Save up to $300 on Samsung smartphones like the Galaxy Note10, up to $80 on Galaxy watches, up to $200 on Galaxy tablets, and up to $250 on Samsung notebooks and chromebooks. Amazon also has large discounts on Samsung QLED smart TVs and 4K smart TVs.

Amazon has dropped prices on Sony electronics, including 4K smart TVs, home theater projectors, and home audio products like bookshelf speakers, soundbars, and more.

Garmin Watches and GPS Units
Take up to 25 percent off select Garmin watches and GPS units at Amazon.

Outdoor Gear

Though REI is closing its door on Black Friday as part of its campaign to #OptOutside, the outdoors retailer has plenty of deals as part of its Gear Up, Get Out sale until November 25.

From November 22 to 26, Huckberry is kicking off its Black Friday deals with the Blackout Sale on black gear and apparel for up to 35 percent off. Starting on November 27, the men’s outdoor retailer’s Black Friday sale will add more deals up to 50 percent through Cyber Monday. Plus, Huckberry pledges to plant one tree for every order on November 29.

Take up to 50 percent off select boots and shoes from Shoes.com, including 20 percent off Keen, 25 percent off The North Face, and 25 percent off Merrell through December 2.

Get early access to Timberland’s Black Friday sale and take 30 percent off a pair of boots using the code GOBBLE19.

This outdoor retailer has tons of deals on cold-weather gear ahead of Black Friday.

Take 20 percent off orders over $100 through November 28 and get free shipping.

Get up to 40 percent off before Black Friday on outdoor apparel during Columbia’s early bird sale.


Including electronics, small home appliances, toys and games, and more, Walmart’s site has thousands of early Black Friday deals to shop now.

The largest online retailer will have many deals leading up to and during Black Friday weekend, but be sure to check back regularly since the site frequently has daily deals and “lightning deals” that change from hour to hour. We featured some of our favorites below.

Popular Mechanics Subscription
While you’re on Amazon, don’t forget to sign up for or renew your print subscription to Popular Mechanics.

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